AI-driven product design lead who turns complex data into products that ship.

Most recently I led design on Pendo's AI agent analytics, scaling from beta to 2× the GA adoption target. Before Pendo, I redesigned the core app at Vendelux, an event-intelligence early-stage startup. At IAS I shipped the most business-critical products including Unified View, and designed the core foundational systems.

Designing Use Cases, the core of AI Agent Analytics.

Led design on Use Cases, the core feature of Pendo's Agent Analytics, turning shifting AI conversation patterns into a structured workflow product teams could build on. Shipped from beta through GA, scaling from ~12 design partners to 200+ active customers, 2× the GA adoption target.

CASE STUDYpassword

Designing Issues, the diagnostic side of AI Agent Analytics.

Led design on Issues, the diagnostic counterpart to Use Cases in Pendo's Agent Analytics. Turned recurring AI agent failures into structured signals product teams could prioritize and act on.

Case study coming soon...

Vendelux

Lead-generation redefined with smarter Persona building.

Developed a new persona builder tool to deliver precise, data-driven targeting and enhanced event engagement through CRM integration and streamlined workflows.

The modernized interface empowers users to build focused, high-value audience lists, maximizing event ROI and aligning with business goals.

CASE STUDYpassword

Vendelux

Operational efficiency through automated insights.

Developed an automated event insights tool and reduced reporting costs by ~50% in the first year by enabling customers to access critical insights without relying on internal teams.
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I led the cross-functional teams to shape and launch this tool, contributing to the overall product strategy and ensuring a seamless user experience.

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IAS (NASDAQ: IAS)

Delivering Unified View for Fortune 500 customers.

Led the design on the release of a groundbreaking reporting insights platform for the global marketer, adopted early by 20 of the largest IAS customers.

The launch of this long-term initiative gave large customers and their executives an overarching view on campaign performance, with data controls based on their custom business needs.

CASE STUDYpassword

IAS (NASDAQ: IAS)

Evolving reporting for 15K+ MAU.

The tool that almost every IAS customer uses, enabling them to easily filter through their vast amount of data and custom set their delivery method. Customers can create a one-time report, schedule and share reports across their organization, set up alerts and manage their queue all within a single experience.

Led design at the forefront and throughout, innovating along the way to meet the ever-evolving custom reporting needs of the customer in ad tech.

MobileROI

Foundational growth with dynamic visualizations.

In a response to a rapidly developing enterprise platform, the design system delivered robust data visualization sets with strong visual identity, including custom illustrations and iconography. Tailored to a sophisticated marketer driving customer engagement on mobile, the design system supported all workflows, dashboard, reporting and campaign management experiences.

I was responsible for the establishing direction with guiding principles and led a small team of designers and technologist in scaling the system, launching live code functional components and data visualizations.

MyCityWay

Leading design on an award-winning global app.

Responsible for the design of the mobile platform with suite of apps reaching millions of users across 100+ cities worldwide.

MyCityWay’s mobile platform, including local search and discovery, powered numerous brands across different industries, automotive, entertainment, travel and business.

Backed by BMWi ventures, the award-winning flagship app ranked #1 in the AppStore for NYC travel.

Various

Other projects

In the period between 2010-2015 I led design on various projects, marketing websites, visual identity, and numerous universal and native apps across industries like auto, entertainment, media and social.

BMWi DriveNow in-car dashboard
One Laptop Per Child native app
Macy’s Thanksgiving Day Parade app
SpotOn mobile app
MobileROI marketing website
MyCityWay logo visual exploration

About

I'm Bojan, a Staff product designer based in New York. For 15 years I've been helping startups and global brands ship product across enterprise SaaS, ad tech and consumer apps. Most recently my work has lived at the intersection of AI agents, analytics and complex workflows, where the design problem is usually a missing object model, not a missing screen.

Most recently I led design on Pendo's AI Agent Analytics from early beta through GA, with adoption hitting 2× the GA target. I also rebuilt the team's prototyping workflow around AI-assisted tools, shipped a fully interactive AI-coded demo of Agent Analytics adopted across GTM and sales, and pushed product improvements directly in code.

Before Pendo, I led product design at Vendelux, an event intelligence startup, partnering with the founders to redesign the Persona Builder and ship an automated event insights product targeting a 50% reduction in reporting costs. At Integral Ad Science I designed Unified View, adopted by 20 of the company's largest enterprise customers, and set the design direction across the reporting platform serving 15K+ monthly active users. Earlier I led design at MyCityWay on a BMWi Ventures-backed mobile platform that reached millions across 100+ cities, with the flagship NYC travel app ranking #1 in the App Store.