Product design lead shaping AI and data systems from first principles to scale.

Most recently I led design on Pendo's AI agent analytics, scaling from beta to 2× the GA adoption target. At Vendelux I shaped product direction end-to-end with the founders at an early-stage startup. At IAS I built the foundational design system and shipped the product that unified the company's most critical reporting.

Designing Use Cases, the core of AI Agent Analytics.

Led design on Use Cases, the core feature of Pendo's Agent Analytics, turning shifting AI conversation patterns into a structured workflow product teams could build on. Shipped from beta through GA, scaling from ~12 design partners to 200+ active customers, 2× the GA adoption target.

CASE STUDYpassword

Designing Issues, the diagnostic side of AI Agent Analytics.

Led design on Issues, the diagnostic counterpart to Use Cases in Pendo's Agent Analytics. Turned recurring AI agent failures into structured signals product teams could prioritize and act on.

Case study coming soon...

Lead-generation redefined with smarter Persona building.

Developed a new persona builder tool to deliver precise, data-driven targeting and enhanced event engagement through CRM integration and streamlined workflows.

The modernized interface empowers users to build focused, high-value audience lists, maximizing event ROI and aligning with business goals.

CASE STUDYpassword

Operational efficiency through automated insights.

Developed an automated event insights tool and reduced reporting costs by ~50% in the first year by enabling customers to access critical insights without relying on internal teams.
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I led the cross-functional teams to shape and launch this tool, contributing to the overall product strategy and ensuring a seamless user experience.

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Delivering Unified View for Fortune 500 customers.

Led the design on the release of a groundbreaking reporting insights platform for the global marketer, adopted early by 20 of the largest IAS customers.

The launch of this long-term initiative gave large customers and their executives an overarching view on campaign performance, with data controls based on their custom business needs.

CASE STUDYpassword

IAS (NASDAQ: IAS)

Evolving reporting for 15K+ MAU.

The tool that almost every IAS customer uses, enabling them to easily filter through their vast amount of data and custom set their delivery method. Customers can create a one-time report, schedule and share reports across their organization, set up alerts and manage their queue all within a single experience.

Led design at the forefront and throughout, innovating along the way to meet the ever-evolving custom reporting needs of the customer in ad tech.

Various

Other projects

Selected work from the last 10+ years spanning consumer apps, enterprise SaaS, design systems, and research.

Pendo—Prototyped conversational UI “Agent mode” as an alternative way to surface insights.
IAS Signal—Tracked dashboard adoption through research, and shared findings with product leadership.
MyCityWay—Designed the in-car dashboard for BMWi, mobility partner to MyCityWay.
MyCityWay—Led design on the award-winning NYC travel app, ranked #1 on the App Store.
Pendo—Prototyped and shipped visual refresh to the Agent Analytics home and list views.
MobileROI—Built the foundational design system, including live code components and data visualizations.

About

I'm Bojan, a Staff product designer based in New York. For 15 years I've been helping startups and global brands ship product across enterprise SaaS, ad tech and consumer apps. Most recently my work has lived at the intersection of AI agents, analytics and complex workflows, where the design problem is usually a missing object model, not a missing screen.

Most recently I led design on Pendo's AI Agent Analytics from early beta through GA, with adoption hitting 2× the GA target. I also rebuilt the team's prototyping workflow around AI-assisted tools, shipped a fully interactive AI-coded demo of Agent Analytics adopted across GTM and sales, and pushed product improvements directly in code.

Before Pendo, I led product design at Vendelux, an event intelligence startup, partnering with the founders to redesign the Persona Builder and ship an automated event insights product targeting a 50% reduction in reporting costs. At Integral Ad Science I designed Unified View, adopted by 20 of the company's largest enterprise customers, and set the design direction across the reporting platform serving 15K+ monthly active users. Earlier I led design at MyCityWay on a BMWi Ventures-backed mobile platform that reached millions across 100+ cities, with the flagship NYC travel app ranking #1 in the App Store.